From a really excellent article about the nature of modern work by Mark Fisher.
At the top of the tower, there is no liberation from work. There is just more work – the only difference is that you might now enjoy it. For these CEOs, work is closer to an addiction than something they are forced to do. In a provisional formulation, we might want to posit a new way of construing class antagonism. There are now two classes: those addicted to work, and those forced to work.
What we are forced into is not merely work, in the old sense of undertaking an activity we don’t want to perform; no, now we are forced to act as if we want to work. Even if we want to work in a burger franchise, we have to prove that, like reality TV contestants, we really want it.