The definition of ‘Escapologist’ at Urban Dictionary, with reference to us goes:
Escapologist. Noun. (pronounced: es’cap·ol’o·gist). One who actively seeks to escape the imaginary manacles of modern life: work, debt, government, leisure industries, status and anxiety.
But, for marketing purposes, I’d prefer something punchier. How about:
Escapologists: we don’t do the ‘w’ word.
By which I mean ‘Work’. Obviously.
Most of us are pretty enthusiastic about walking, of course.
And a few of us are WWOOFERs.
And I know of a certain ‘w’ word which is the all-time number-one activity among the self-employed.
And some of us are wannabe writers.
And I once got an email from a reader who whittles.
But apart from those ‘w’ words, we don’t do the ‘w’ word.
Am I waffling?
Escapologists: we do lots of things that could be described as the ‘w’ word, but not very much of one particular ‘w’ word, that word being ‘work’. We try to avoid that.
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