Ye Olde Internette. Or How to Escape Web 2.0.

[dropcap]I’m[/dropcap] turning back the clock on the Web. I want to experience the Web as I did some twenty years ago, and I invite you, madam, to join me.

Usually, turning the clock back on the way we live is only ever intended to be a partial operation. Think of Medievalism: those who advocate living according to the ways of Merry Olde England clearly believe in the virtues of localism and “husbandry,” but they don’t usually mean we should forgo adequate dentistry.

Such backtracking projects at least offer an ideal to hold in the mind. So while there is doubtless some dentistry-like improvement I will continue to use, my rolling back of the Web really does aim to be as close to total as possible. I want to go back to Web 1.0. I want to go home.

The most obvious first step in this time-travelling campaign is to ditch social media. I’ve salted the earth on 75% of my social media, and I invite you to do the same.

You can do it straight away.

It’s easy.

Before even needing to get into Jaron Lanier’s advanced arguments for deleting your social media accounts right now” (each of which is perfectly illuminating), I’m simply bored by social media. Aren’t you? I’ve lost interest in “liking” and being “liked.” Moreover, the idea held by many (most?) that social media is a somehow necessary evil, that “I don’t like it but you have to be connected these days,” isn’t really true. Does it not ring a little hollow to you? Do you have to be on social media? Really?

I crave proper engagement again: the lengthy blogs, chats, threads and emails we’d exchange circa 2000 were far more interesting and creative than anything mediated by Twitter or Facebook.

The Internet of yore provided a sense of connection–genuine connection to other minds–which is what social media claims to do but doesn’t. Back then, ideas and insight prevailed and the sense of defying borders (geographical, psychological, social) was palpable.

At its best, thanks to nuanced personal essays on blogs and email groups, the old Web often felt like prophylactically journeying into another universe, or like Spock going into V’Ger.

I remember astonishing an American in a chatroom simply by being British. He couldn’t believe it. “A Brit,” he typed, “I. Am. Talking. To. A. Brit.” It was beautiful.

Web 2.0–that is, the Web now dominated by social media–is by contrast deeply ugly. Aesthetically as well as culturally. The old Web could be ugly too, but there was an instructive, home-made beauty to that ugliness rather than the totalitarian, corporate ugliness of Facebook today.

We know who benefits from our being on social media and they’re bastards. They sell our data to dark and creepy clients to get rich, siphoning off our power to maximise theirs. It’s vampiric. As a Web designer friend puts it, “how evil would Facebook need to be for people to stop using it?”

It’s already pretty darn evil! We already know that “advertising” is a euphemism for behaviour modification now. We know that it plays a part in swinging the global balance of power in favour of evil.

So let’s stop using it, eh? Let’s withdraw our support individually and together, switching off the lights one by one until it all goes dark and we can see the stars again.

The means by which we access the Web can be turned back too. I’d like to use a smartphone less and return to the days of sitting down to “go on the Internet.” This is hopelessly old-hat, I know, but that’s the point. I’m going cyber-Amish.

By sitting to “go on the Internet,” I might still be wasting my eyesight by gawping into the often-moronic universe of the Internet but at least it becomes a conscious act when approached this way, instead of absent-minded or automatic or, usually, while struggling to concentrate on something else. Something like a book.

David Cain’s recent experiment to “make [his] iPhone a tool instead of a toy” inspired me to follow suit. His description of phone use is uncanny. I’ve only had a phone for two years (as opposed to most people’s ten) and I can already feel the spiritual draw to damn thing and the urge to thumb away at nothing in particular.

That has got to stop! So I joined David in his experiment. I immediately removed the “fun” (Twitter and Instagram) from my iPhone to made it appropriately boring. It now feels far more like the “Swiss army knife of modern life” it’s often hailed as now that I’ve put paid to the creep of social media apps.

But what will we do with the Internet once we’ve absented ourselves from social media and turned back the clock on which gizmo we use to access the Web? How can we rediscover the transcendence of connecting with others online and, y’know, skive off from doing any work?

The answer is to go back.

The world of Web 1.0. is still there, like your childhood toys, a little dusty perhaps but waiting in hope for your return.

The Internet is not the problem. It’s just an infrastructure like the sewers or the pavement. It just happens to have fallen into the hands of dickheads, psychos and bullies. (Imagine if those other examples of infrastructure fell into their hands: sewers would be free to use so long as you agreed via a checkbox to having your stool analysed and the results sold off to advertising agencies or political campaigns; pavements would likewise we free to use but would be lined by garish billboards in favour of White Supremacy.)

So let’s go back to the idea that the Web is a place to play and create and build and communicate–on our own platforms, draped with the standards and liveries that make up our own hand-crafted contexts–as it was before the trolls took over and made billions of dollars from our clicks and our conversations and our negative behaviour.

So far as I’m concerned, websites, mailing lists, forums, and blogs are the new old thing. Web 1.0 deserves a vinyl-style comeback.

Operating on this new/old programme, I read other independent websites and blogs (using an RSS reader!) more now, and I post at a forum and subscribe to great mailing lists. An Australian journalist called McKinley Valentine has a newsletter, the Whippet, which is a lovely example and is filled with interesting science stories and her “unsolicited advice” agony column.

Taking cue from McKinley, I hope to make my own mailing list a more fun thing in which to participate, with a newsletter going out every couple of months with some book chat and whatnot. Join this!

The energy I used to put into social media has been re-channeled into my independently-designed and hosted blog. I focus at the moment on shorter, more frequent posts while I overcome the need to tweet.

Stop by if you want to, have a read, leave a note for me.

Nobody, so far as I know, will gobble up your data or monitor your eye movements at sites like mine. I’ve even started building a new “skin” for my site in the true fashion of HTML sites of yesteryear. It may or may not sing.

And no, of course, life isn’t all online. Ideally, very little of it would be online. We can still read actual books. We can read them outdoors even. We can “connect” with people face-to-face and in the pink.

But if we’re going to use the Web as it was originally intended, we can “go on the Internet” like we used to instead of idly thumbing through social media on our pocket infinity machines at great, great cost.

Yes, I am going back to Web 1.0: rejoining the world of blogs, forums and newsletters: longer-form, nuanced, hand-crafted writing instead of memes and likes and lols. You can too.


The picture at the top of this post is cropped from the poster of Lo and Behold: Reveries of the Connected World, a 2016 documentary by Werner Herzog with a brilliant opening chapter about the earliest days of the Internet.


Robert Wringham is the editor of New Escapologist. He also writes books and articles. Read more at

11 Responses to “Ye Olde Internette. Or How to Escape Web 2.0.”

  1. Leo says:

    Great post, and I share many of the same feelings.
    What’s your view on Reddit? It’s the social network that I use the most (if you can call it a social network…). Reddit reminds me of the old Yahoo Groups discussion boards.

  2. Thanks Leo. I never got into Reddit despite there being people around me who like it. I think I had a (possibly unfair) prejudice that it was out of control and a bit of a troll pit. Oddly enough though, one of the forums I’ve been fiddling with lately sometimes links to Reddit threads and it doesn’t seem so bad. There was a lot of genuine wit on display, which is more than I can say for Twitter. Maybe on the next mailout, I could do a poll to see if people would join a New Escapologist subreddit!

  3. Todd says:

    Great post Robert. There is much to chew on here as I have been thinking a lot about this recently (I even deleted my Facebook and Instagram accounts after the U.S. elections in Nov. 2016). Let me just say that I am in with you!

    From my perspective, The New Web gets it wrong in so many ways. Perhaps principally, it encourages frequent, shallow engagement but provides little of lasting value. I am ashamed to admit that I have caught myself forming (and espousing) an opinion on an issue after only reading the title of the article. I mean, with _so much_ to read in my newsfeed who has time to read the article?!

    I say it’s time we focus selectively (and deeply) on that which we choose to consume rather than let social media tell us what titles to read.

  4. Hiya Todd. Thanks a lot. I agree with you completely and I applaud your Facebook deletion. I think you should read Jaron Lanier’s “Ten Arguments” book. It’s the “advanced” objection to social media by someone who really knows what he’s talking about. He’s also a kind and decent soul. I like him a lot. Thanks for telling me about Offline Day too (Reddit again!). Good idea. I’ve been thinking of walking from my home to Loch Lomond (about 22 miles) so that could be the day to do it.

  5. Richard says:

    ‘…switching off the lights one by one until it all goes dark and we can see the stars again.’ Beautifully put, Robert.

  6. It was a last-minute improvement. It was originally something about turning off the lights one by one on Zuckerberg’s control desk, but it felt a bit hostile and certainly too literal. Thanks for noticing, Richard.

  7. Fraser says:

    All good stuff, Rob, and splendidly put, of course.
    We must talk further on this.
    Perhaps this is why the old Livejournal got an unexpected shout-out the other day?

  8. Yes, I found myself thinking of LJ. It was best of both worlds really: proper writing to be found, and actual humans to connect with. Long, intelligent comments threads! Cool avatars! UncleF!

  9. Wonderful idea! I’ve often dreamed of building a search engine that only brings back results that existed in 2007 or earlier. I’m not sure that would work (not with my skill lack!) but perhaps a social media free one could. Hand crafted HTML only maybe!

    I’m trying to blog with less thought towards ‘optimisation’ and clever ‘advice’ from blogging tools. I write how I write!

  10. Yes, optimisation is something we can put quietly in the bin. Personal voice is everything. Ironically, I bet the optimizers would say the same thing but fail to practice it because of the optimizing mentality. I’ll have a poke through your blog, Martin.

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